Privacy Policy

Welcome to https://thetruenorthca.com/ (referred to as the ‘Site’). We acknowledge the significance of online privacy for users of our Site, particularly when engaging in business transactions. This privacy statement dictates our policies regarding the privacy of individuals (referred to as ‘Visitors’) who visit the Site without conducting business, as well as Visitors who register to engage in transactions and utilize the services offered by the Site (collectively referred to as ‘Services’) (also known as ‘Authorized Customers’).

‘Personally Identifiable Information’ pertains to any data that identifies or can be utilized to identify, contact, or locate the individual to whom the information belongs, including, but not limited to, name, address, phone number, email address, financial information, social security number, and credit card information. This information does not encompass data collected anonymously or demographic information not linked to a specific individual.

What type of Personally Identifiable Information is gathered?

We may acquire fundamental user profile details from all Visitors. From our Authorized Customers, we collect additional information such as names, addresses, phone numbers, email addresses, business size, and details regarding advertising inventory they intend to buy or sell.

Who is responsible for collecting this information?

Aside from our direct information gathering, third-party service providers like credit card companies and banks may also collect information from Visitors and Authorized Customers. While we do not control how these third parties use the information, we ask them to disclose their methods for using personal information provided by Visitors and Authorized Customers.

How is Personally Identifiable Information utilized by the Site?

We utilize Personally Identifiable Information to personalize the Site, offer suitable services, and process buying and selling requests. This information may also be used to communicate with Visitors and Authorized Customers regarding research opportunities, purchase and selling options, or any other information related to the Site.

With whom can this information be shared?

Personally Identifiable Information of Authorized Customers may be shared with other Authorized Customers exploring potential transactions. Aggregated information about our Visitors may be shared with affiliated agencies and third-party vendors. We also provide the option for Visitors to ‘opt out’ of receiving any information from us or our agency affiliates.

How is Personally Identifiable Information stored?

The Personally Identifiable Information collected is stored securely and is not accessible to third parties or employees unless for the specified purposes mentioned above.

What choices do Visitors have regarding the collection, use, and distribution of information?

If a Visitor wishes to stop receiving unsolicited information from us or our vendors, they have the option to opt-out by responding to emails or contacting us directly.

Are Cookies utilized on the Site?

Cookies are used for various purposes such as understanding Visitor preferences and ensuring the security of Authorized Customers. For security reasons, if an Authorized Customer’s account remains idle for a specific period, they are automatically logged out.

How is login information used?

Login information like IP addresses and browser types are used to analyze trends, track user interactions, and gather general demographic information.

Which partners or service providers can access Personally Identifiable Information from Visitors?

Partners and service providers may have access to Personally Identifiable Information on a need-to-know basis for evaluating service eligibility. Our privacy policy does not extend to their collection or use of this information.

How does the Site ensure the security of Personally Identifiable Information?

Our employees are trained on proper security protocols, and access to Personally Identifiable Information is restricted to authorized personnel. We regularly audit our security systems, but we cannot guarantee complete immunity to security breaches or errors.

How can Visitors correct any inaccuracies?

Visitors and Authorized Customers may contact us to update their Personally Identifiable Information or correct any inaccuracies by emailing us.

Can Personally Identifiable Information be deleted or deactivated?

Visitors and Authorized Customers have the option to delete/deactivate their information from the Site’s database. However, deletion may not be absolute due to existing backups and records of deletions.

What happens if the Privacy Policy changes?

Changes in the privacy policy will be posted on the Site. If there are changes that might compromise the confidentiality of Personally Identifiable Information, Visitors and Authorized Customers will be informed to prevent any unintended disclosures.

Links:

https://thetruenorthca.com/ contains links to external websites. Visitors are advised to review the privacy statements of these websites as their policies may differ from ours.